Industrial Warehouse Wedding Inspiration

In collaboration with Krista Mason Photography and Peony and Plum Floral Design, we created an elegant and vibrant wedding inspiration for modern couples looking to meld an urban aesthetic with romantic and playful undertones.

Howl, an intimate loft in downtown Long Beach, balanced our elegant and refined design with a touch of edginess you only get with historic and industrial style venues. I wanted the venue to speak for itself and enhance the design, so we used the building’s exposed brick, original beams and windows as focal points. It was a no brainer to design our ceremony space in front of the original arching windows. Between the sun pouring in and the asymetical dip-dyed draping by Peony and Plum, the ceremony instantly transitions to an intimate and romantic atmosphere. Although we kept the ceremony clean and chic, the tabletop inspiration was the focus of the reception design with a playful yet elegant juxtaposition. The color palette was neutral with black, ivories, and metallics, but the bright coral peonies and garden roses and lush greenery captured the vibrant and feminine touches necessary to transition the space from a traditional warehouse to a summery and romantic oasis. The hand-tyed napkins, cozy sheepskin throws, and free-spirited calligraphy added softness while the black stoneware and rose gold flatware added a chic and minimalist modernism.  The attire was very important to speak to the vision without getting too eclectic. We kept our look clean, classic, and chic. Our bride wore head to toe lace in a Claire Pettibone gown and veil. Our groom wore a black tuxedo.

For the modern couple, we want to show that you can host an elegant celebration with bold and vibrant undertones in an urban atmosphere!  You can also see this inspiration shoot featured on 100 Layer Cake!



Planning + Design: Nicole George Event Planning & Design

Photography: Krista Mason Photography

Floral Design + Stationery: Peony & Plum

Attire: Claire Pettibone (Bride) + The Black Tux (Groom)

Beauty: Kacee Geoffroy Hair & Makeup

Cake: M Cakes Sweets

Jewelry: Yuko Ebina Designs

Rentals: Signature Party Rentals

Venue: Howl